Swoop is passionate about promoting sustainable consumption and aligns itself directly to the United Nation’s Sustainable Development Goal 12: Sustainable Consumption and Production. We pledge to substantially reduce waste within the fashion industry by making second-hand clothing more accessible.
Swoop will significantly reduce fashion’s impact on the environment, as by extending the active life of clothing by just 9 months can save £5 billion a year from the costs of resources used in clothing supply, laundry and disposal.